In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.One key aspect of the B2B buying journey is the awareness stage, where buyers become aware of a problem or opport

B2B marketing has the unique obstacle of often handling long and intricate sales cycles. These can be brought on by a range of factors, such as the requirement for several decision makers, the high worth of the service or products being sold, and the need for extensive research and factor to consider before making a purchase.One key aspect of the B

In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no longer exists, and also other realities about contemporary B2B advertising and marketing. We talk about just how the buying journey is currently entirely fragmented and the manner in which community structure can aid online marketers retake co

Mark Donnigan: It's going great, Ben. I am so satisfied to be right here on your program.Particularly given the relevance and also the urgency of the subject we're going to be dealing with over the program of this conversation as well, which is one that I believe is truly under-discussed. One that may if not increase some brows, yet may obtain you